Hershey’s has been getting negative feedback from updating their classic holiday spot.

Almost anyone who has ever watched anything on TV during any holiday season is familiar with the classic Hershey’s Kiss Jingle Bells commercial.


Well this year they made a slight tweak with the following commercial.

Hershey’s has had such a backlash that they had to come out on social media and address the new spot.

“We made the decision to make a slight update to the original that kept the opening holiday melodies and incorporated another holiday tradition, baking – melding together these two time-honored traditions,” Hershey’s said in a statement.

“From playing the bells to baking peanut butter blossoms, it’s Hershey’s Kisses that have stood the test of time,” the statement continues.

“For viewers who love the original version — don’t worry, it hasn’t gone away for forever,” Hershey’s continued. “Our hope this season is that our updated version not only harkens back memories of the original Kisses bells tune but also brings the genuine feeling of heartwarming to life with images of holiday baking between a father and daughter.”

2020 strikes again.